Common

Oh man, I love what the South brings as far as the soul, and I really have noticed from even the early days of listening to OutKast and Goodie Mob that Atlanta and the South has a diverse sound to it. You have bounce music. You have soulful musicians. You have artists with vocals who try to do different things.

I wanted to inspire people not to work under a bamboo ceiling. Whatever you are - yellow, black, white, brown - you don't have to allow your skin to define who you are or how you operate your business. There's not one face to anything.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?