Colin Firth

I work with the options I have in front of me and my reasons for choosing a job can vary enormously depending on the circumstances. Sometimes I take a job because it's a group of people I'm dying to work with, and sometimes it can be a desire to shake things up a bit and not to take myself too seriously.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.