Clifford D. Simak

We said, there's another second gone, there's another minute and another hour and another day, when, as a matter of fact the second or the minute or the hour was never gone. It was the same one all the time. It had just moved along and we had moved with it.

Startups need to focus on building a foundation for their company culture early, and then they need to revisit it often. Every time a hire is made, a feature is launched, a Facebook status is updated, a press interview is given, a round of financing is raised, or a meeting is held, culture should be part of the decision-making process.