If you develop a product that gets what the customer is trying to get done, you don't have to advertise; people will just pull it into their lives. Clayton Christensen advertisecustomerdevelop Change image and share on social
If you understand cause and effect, it brings about a set of insights that leads you to a very different place. The knowledge will persuade you that the market isn't organized by customer category or by product category. If you understand the job that consumers need to complete, you can articulate all of the experiences in that job. Clayton Christensen articulatebringcategory share on social
To focus capital and entrepreneurship into empowering innovation, we should change is the capital gains tax rate. We would be better served by a regressive tax rate, that would become progressively smaller the longer the investment is held. Clayton Christensen capitalchangeempower share on social
The basic idea that marketing is wrong at its core is one of the main reasons why innovation seems blocked and unpredictable. Clayton Christensen basicblockcore Change image and share on social
I don't have my finger on the pulse of corruption in China, but I think most people on the ground would say that as China was emerging from communism, it was a very regulated society, and therefore, it was very corrupt. But as they have deregulated the economy, there just aren't as many opportunities for people to be corrupt. Clayton Christensen chinacommunismcorrupt share on social
Life is an unending stream of extenuating circumstances. Clayton Christensen circumstanceextenuatelife Change image and share on social
Do not be deceived by impostors. Clayton Christensen deceiveimpostor Change image and share on social
Companies, in fact, are specifically organized to under-invest in disruptive innovations! This is one reason why we often suggest that companies set up separate teams or groups to commercialize disruptive innovations. When disruptive innovations have to fight with other innovations for resources, they tend to lose out. Clayton Christensen commercializecompanydisruptive share on social
Inviting others to help us with our work in the Church helps them feel needed and helps them feel the Spirit. When these feelings come, many people often then realize that something has been missing from their lives. Clayton Christensen churchfeelfeeling share on social
When considering a career move, consider the most important assumptions that have to prove true and how you can swiftly and inexpensively test if they are valid. Also, remain realistic about the path ahead of you. Clayton Christensen aheadassumptioncareer share on social