When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done. Clayton Christensen competitioncurrentcustomer Change image and share on social
If you're successful and growing, you can manage any way you want to. Growth makes so many dimensions of management easier. It's when growth stops that things get tough. Clayton Christensen dimensioneasygrow Change image and share on social
We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, 'What job is the customer trying to accomplish?' Clayton Christensen accomplishbringcustomer share on social
I don't feel that this concept of disruptive technology is the solution for everybody. But I think it's very important for innovators to understand what we've learned about established companies' motivation to target obvious profitable markets - and about their inability to find emerging ones. The evidence is just overwhelming. Clayton Christensen companyconceptdisruptive share on social
People under-invest in family because it doesn't pay off until the long term. Clayton Christensen familyinvestlong Change image and share on social
Finding a 'sacrificial lamb' on whom to tag blame for complicated problems is an important instrument in the toolkit of politicians, because it deflects blame for the nation's economic woes away from their own regulatory lapses, economic mismanagement and coddling to labor unions. Clayton Christensen blamecoddlecomplicate share on social