Claudia Schiffer

It's very difficult today for girls to become supermodels. There is a lot more competition, a lot of countries in the East have opened up so there are many more models than there were in the Nineties. Now they have to compete with famous actresses but also with, say, reality stars to be on the magazine covers.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.