Christopher Lasch

It's so English to hate L.A. I'd like to say I love it, but I don't. It's such a weird place. If it were my choice, I wouldn't spend a day there. Everything shuts at 11. And everyone thinks they're so crazy and wild and liberal, and they're not!

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.