Chris Isaak

I think I had kind of an advantage. When I was growing up, my dad had just got out of jail and he had a great record collection. He had - it was all - these were the songs. So I heard a lot of these songs, like, my whole life, so for me it was easy. I already knew what I was going to sing.

Working with franchises can be challenging, but at the same time I really did enjoy working on 'Star Wars,' for example, and I have done a lot of 'Dungeons & Dragons' games, but I still enjoy it very much.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

If I'm serious, yes, I'd like to have done what Shakespeare did... to act and write. You learn so much from acting. One of our great writers, Alan Bennett, does both supremely well. When I write a story, I tend to speak it aloud as I'm writing it.