Chris DeWolfe

When you were growing up, your mom and dad told you to look both ways before crossing the street or not to get into a car with a stranger. It's the same with the Internet. We have a big responsibility and a huge role in bringing all the stakeholders to the table - users, parents, educators, law enforcement, government organisations.

I doubt very much that the chief executives of any of the Fortune 500 corporations can name five edible plants, five native grasses, or five migratory birds within walking distance of their homes, or name the soil series upon which their house sits. And I would contend that if you don't know where you are, you are in fact nowhere at all.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

I don't collect the way other people do. Some people collect rare guitars, like, 'I have a '54 Strat worth $50,000.' And I don't collect the way Nash does. Nash has Duane Allman's guitar and Johnny Cash's guitar. I bought guitars because they sounded good. I played them, they sounded unbelievably good, and I couldn't resist.