Chris Anderson

Free is really, you know, the gift of Silicon Valley to the world. It's an economic force, it's a technical force. It's a deflationary force, if not handled right. It is abundance, as opposed to scarcity.

And it's interesting, when you look at the predictions made during the peak of the boom in the 1990s, about e-commerce, or internet traffic, or broadband adoption, or internet advertising, they were all right - they were just wrong in time.

It's not just the kid who's spent every penny from his job to upgrade his car to tell the world he cares about sports cars, it's also the person driving around in a fuel-conscious hybrid electric car, because it's more a message to the world than an effective means of saving fuel, to be quite honest.