Chimamanda Ngozi Adichie

I have my father's lopsided mouth. When I smile, my lips slope to one side. My doctor sister calls it my cerebral palsy mouth. I am very much a daddy's girl, and even though I would rather my smile wasn't crooked, there is something moving for me about having a mouth exactly like my father's.

Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.