Chiara Ferragni

In the old days, a TV sync was perceived as not so cool or whittling away at your indie cred. Now it's seen as much more of an opportunity than a sellout, as a way to find fans who wouldn't have ordinarily come across their genre of music.

I always loved strange stories like the Dr. Seuss stuff. 'Go, Dog. Go!' was one of my favorite stories - it still is. It's just such a bizarre yet true book. And I did well reading and writing as a kid throughout school. I think early on that's what made me realize what an advantage that is.