Chiara Ferragni

I have five tattoos.

I was so proud of my team and myself for changing the rules of the fashion industry.

The first thing that inspires me is my mood, but I take inspiration from a lot of things: a rock song, a romantic movie or a specific lifestyle, like 1960s London and, of course, Italian 'dolce vita!'

Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.

I'm a big action junkie. I grew up on the '80s action movies - the bad ones and the good ones.

I've always been very determined, ever since I was a little girl, to make my way.