Charles Lincoln Neal

We embrace the shoestring budget. We like being limited by the constraints. It inspires creativity. I don't know what we would spend money on. We don't hire actors. We see budget constraints as a personal challenge. We're like survivalist local commercial directors.

The challenge at this point is helping a brand understand they're not just commissioning a viral video but tapping into an existing fan base and an audience that's very loyal... It's two brands working together: the Rhett and Link brand and their brand.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.