Charles Giancarlo

Things that we need to learn are the importance of establishing brand, establishing market presence. Technology-wise, it's things like ease of use, user interfaces; all of these things that tend to be less important in our other business segments are important things for us in the consumer market.

It's always a challenge whenever you have to nurture more than one culture inside an organization. When I say culture, you have one group that will have one set of priorities, and another with another set. It creates a different cultural environment.

I've found that in now having experienced what it's like to make records and just through growing up in general that you should be expressive about what's affecting you instead of trying to sing about a subject just for the sake of other people getting something from it.

And I think that still is true of this business - which is basically research and development - that you probably spend more time in planning and training and designing for things to go wrong, and how you cope with them, than you do for things to go right.