Charles Francis Richter

I repeatedly have to correct this belief. In a sense, magnitude involves steps of 10 because every increase of one magnitude represents a tenfold amplification of the ground motion. But there is no 'scale of 10' in the sense of an upper limit.

Smart authors, faced with storms, chose to create umbrellas. That's why a diverse group of authors banded together to create The Fiction Writer's Co-op, which will work to find innovative ways to promote each other's work and cheer each other on in a very competitive field.

And I think that still is true of this business - which is basically research and development - that you probably spend more time in planning and training and designing for things to go wrong, and how you cope with them, than you do for things to go right.