Charles Erwin Wilson

Border collies predate the British Kennel Club. They've been bred consistently for 100 years. They're the last working dogs in the world, with some minor exceptions. Bench shows, dog shows have ruined the other breeds, like the hunting dogs. Border collies are peasant dogs, and that's protected them.

While it was occasionally done here or there, nobody else had a figurehead like Walt doing it. Jack Warner wasn't on TV. Walt was the boss, but he had a real public profile and he used it to his advantage. And he became a household face.