Charles A. Beard

Startups need to focus on building a foundation for their company culture early, and then they need to revisit it often. Every time a hire is made, a feature is launched, a Facebook status is updated, a press interview is given, a round of financing is raised, or a meeting is held, culture should be part of the decision-making process.

When you get up into the crown of a redwood tree, you lose sight of the ground entirely. You also lose sight of the sky. And you're in a lost world. You're in an undiscovered, unexplored ecosystem, somewhere between Heaven and Earth, filled with forms of life, not all of which have been given names by scientists yet.

If a man made himself an expert in any particular branch of human activity, there would result the strong tendency that a peculiar aptitude towards the same branch would be found among some of his descendants.