Chad Kroeger

At the end of the day, the Golden Rule is called the Golden Rule for a reason - do unto others as you would have done to you. In terms of commandments you could probably just do that one and you would be well off. If everybody could adhere to that one, we'd be OK, as long as a masochist wasn't in charge of people.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.