CeeLo Green

Writing novels is largely about endurance and patience. I take a lot of breaks, hit walls, and go do something else while I think things through. But I do it every day, and I try to treat it as a job, something that is not dictated by whimsy or muses.

Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.