Cassandra Clare

I try to answer all my fan mail. Sometimes I get questions from people who obviously only read the Wiki but haven't read the books. I'm like, 'But you have to read the book or you're not going to get it.'

Read everything! Don't just read things that are in your comfort zone or things that you think you're already going to like. Experiment; try new stuff and try new genres. If you read a lot of romance, then start reading mystery. If you read a lot of mystery, start reading fantasy.

We as artists are actively encouraged - by other authors, your agent, publisher, and society - not to think about money, strategy, how to manage your career, how to create a brand, because we're supposed to focus on the art.

For publicity purposes, everything gets simplified, and the fact that I wear glasses and am somewhat bookish makes me a geek. That's fine; there needs to be a shorthand, but there are important geek traits that I don't really share.