Casey Neistat

I've always been an incredibly physically capable human being. I've always had good control of my body, walk a hundred feet on my hands, jump off rock wall and do a back flip into the sand. That's always been who I am.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

First-class delivery of children's palliative care is life-changing. When families are confronted with the shattering news that their children have a life-limiting condition, their world can fall apart.