Carl Honore

Slow parents understand that childrearing should not be a cross between a competitive sport and product-development. It is not a project; it's a journey. Slow parenting is about giving kids lots of love and attention with no conditions attached.

The journey that 'In Praise of Slowness' has made since publication shows how far this message resonates. The book has been translated into more than 30 languages. It appears on reading lists from business schools to yoga retreats. Rabbis, priests and imams have quoted from it in their sermons.

If you've done a bit of journalism, everyone assumes you must be moving into PR. We're absolutely not becoming a PR agency and we're not turning into Brunswick. We will remain SRU, but we will be owned by the Brunswick Group. It's quite different.