Caitlin Moran

When I learned that flour pound for pound has as many calories as sugar, and that when eating pasta you're basically eating cake, I was size 23, and my neck was restricting my breathing, and so I got on a microbiotic diet and got myself an exercise bike.

I say this in the spirit of feminist encouragement, but I think I'm pretty hot. I've got all the facial features, facing the right way, at the right end, and you can always paint over the bad bits with makeup.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.