Bryce Courtenay

Since my high school years, I have been interested in history, especially in Roman history, a topic on which I have read rather extensively. The Latin that goes with this kind of interest proved useful when I had to generate a few terms and names for cell biology.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.