Brian Skerry

I have photographed sharks in waters around the globe, and I always want more and yearn to peer deeper into their world. To feed my passion and to raise awareness, I developed a story about sharks for 'National Geographic' magazine.

I still think there's a big part of the population that has a lot of misinformation about sharks. But I think it's beginning to change a little bit. As good information about sharks permeates popular culture, things may start to change.

I haven't checked this out yet, but one of our guys told me we have a counselor within 45 minutes to an hour of most small businesses in this country. That's really powerful. I call it our bone structure.

I doubt very much that the chief executives of any of the Fortune 500 corporations can name five edible plants, five native grasses, or five migratory birds within walking distance of their homes, or name the soil series upon which their house sits. And I would contend that if you don't know where you are, you are in fact nowhere at all.