Brian Skerry

I have photographed sharks in waters around the globe, and I always want more and yearn to peer deeper into their world. To feed my passion and to raise awareness, I developed a story about sharks for 'National Geographic' magazine.

I still think there's a big part of the population that has a lot of misinformation about sharks. But I think it's beginning to change a little bit. As good information about sharks permeates popular culture, things may start to change.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?