Brian Lee

Men will shop, but they only shop when they need something. Women shop with passion and because it's enjoyable, and for some, it's even entertainment. All you have to do is step into a mall and see how many stores are geared towards men and how many are geared towards women, and you'll get the picture.

Working with franchises can be challenging, but at the same time I really did enjoy working on 'Star Wars,' for example, and I have done a lot of 'Dungeons & Dragons' games, but I still enjoy it very much.