Brian L. Roberts

If you had to pay separately for just PBS, probably, sadly, not a majority of Americans would do that. So there's many channels, whether it's Discovery Channel or C-SPAN or many, many others, that just aren't viable.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.