Brian Greene

The central idea of string theory is quite straightforward. If you examine any piece of matter ever more finely, at first you'll find molecules, atoms, sub-atomic particles. Probe the smaller particles, you'll find something else, a tiny vibrating filament of energy, a little tiny vibrating string.

When a place comes across vividly in a novel, it's often compared to a character. I can remember writing teachers who encouraged me to treat setting as if it were a character, to give it three dimensions, to make it come alive, jump off the page.

Startups need to focus on building a foundation for their company culture early, and then they need to revisit it often. Every time a hire is made, a feature is launched, a Facebook status is updated, a press interview is given, a round of financing is raised, or a meeting is held, culture should be part of the decision-making process.