Brian Grazer

I probably should have a brand, but I think you can't get the best artists to work for you if you're branded. I get the trade-off, and I really would like to be more famous for my work, get more credit for my achievements.

They say that life is tough enough. But I guess I like to make things difficult on myself, because I do that all the time. Every day and on purpose. That's because I believe in disrupting my comfort zone.

Startups need to focus on building a foundation for their company culture early, and then they need to revisit it often. Every time a hire is made, a feature is launched, a Facebook status is updated, a press interview is given, a round of financing is raised, or a meeting is held, culture should be part of the decision-making process.