Brian Eno

When our governments want to sell us a course of action, they do it by making sure it's the only thing on the agenda, the only thing everyone's talking about. And they pre-load the ensuing discussion with highly selected images, devious and prejudicial language, dubious linkages, weak or false 'intelligence' and selected 'leaks.'

I'm an atheist, and the concept of god for me is all part of what I call 'the last illusion.' The last illusion is someone knows what is going on. Nearly everyone has that illusion somewhere, and it manifests not only in the terms of the idea that there is a god but that it knows what's going on but that the planets know what's going on.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

If you've done a bit of journalism, everyone assumes you must be moving into PR. We're absolutely not becoming a PR agency and we're not turning into Brunswick. We will remain SRU, but we will be owned by the Brunswick Group. It's quite different.