Brad Bird

Every time I started going in the direction of thinking how it might turn out, I started to just turn my brain around and not go there, because I think the surest way to guarantee that you won't win is to assume that you will.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?