Bob Newhart

It was expected of all good middle-class Indian people to build India and, as you know, Indians - when we say, 'build India,' it was all about being an accountant, a lawyer, an engineer. So it was this idea that professionals would build the country.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.