Bob Iger

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

I wouldn't compare myself to any past Idol contestant, because I don't feel like I am like any of them. Maybe stories are cool but my story is different from most people's story. I don't like to compare myself to other people, I like to just be me.

I will tell you this: I have fun, a lot of fun with 'The Apprentice.' When I did the books - and now we have a book out. And all the time, books are prestigious. But there's sort of nothing like having the big hot show on television.