Bo Burnham

For me, comedy is constantly presented as this fake casualness, like a guy just walked on stage going, 'This crazy thing happened to me the other day.' And he's in front of 3000 people, and he's acting like an everyman, and he's getting paid so much money.

Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.