Of course, we wore silly outfits, the pictures were corny, and some people still focus on that. But ABBA wasn't a big intellectual thing. We were a pop group. Bjorn Ulvaeus abbabigcorny Change image and share on social
In my career the push has always been to take another step, to try something new. Bjorn Ulvaeus careerpushstep Change image and share on social
Folk music is where I come from originally. The very first thing that introduced me to playing guitars at all was skiffle - my cousin had been in London the summer that skiffle was big. Bjorn Ulvaeus bigcousinfolk Change image and share on social
I hear a really good pop song every now and then. 'ROAR' by Katy Perry, I love that! 'Poker Face'... Oh! What a song! And 'Rolling in the Deep'... Oh! Bjorn Ulvaeus deepfacegood Change image and share on social
Mostly, in song writing, my experience is that there isn't so much inspiration as hard work. You sit there for hours, days and weeks with a guitar and piano until something good comes. But the urge to write is something you have to have. A conviction, an ambition to write and never stop until you think, 'This is the best I can do.' Bjorn Ulvaeus ambitionconvictionday share on social
I used to look so immature, like a young man without self-confidence. There was one particular light blue, shiny cape outfit I wore that still makes me cringe. Bjorn Ulvaeus bluecapeconfidence Change image and share on social
If you were to ask me what I couldn't do without, it would be sashimi. Bjorn Ulvaeus sashimi Change image and share on social
There are still many places I haven't seen that I'd like to travel to. I've never seen the Pyramids, and I'd love to explore the culture in North India. I think walking in the Andes would also be awesome. Bjorn Ulvaeus andesawesomeculture share on social
If that doomsday scenario happens, will it help if you have heaps of paper money? I don't think so. Bjorn Ulvaeus doomsdayheapmoney Change image and share on social
The story of Jesus is very fascinating. It still has such a tremendous power, even after 2,000 years! We don't really know if he existed as a historical figure. Bjorn Ulvaeus 000existfascinate Change image and share on social