Bjorn Ulvaeus

It could be seen as narcissistic to have your own museum, but for me, it's such a long time ago - I have perspective. That young man in the funny clothes - he's almost a stranger, so I can tell his story.

Mostly, in song writing, my experience is that there isn't so much inspiration as hard work. You sit there for hours, days and weeks with a guitar and piano until something good comes. But the urge to write is something you have to have. A conviction, an ambition to write and never stop until you think, 'This is the best I can do.'

When I have a creative insight, there is a high. I think back in the day, I made music as much as I did because it made me feel so good. I think you could argue that there is a creative addiction - but, you know, the healthy kind.

I don't think fashion has to change every five minutes. I'd like these to be clothes you can wear for a long time - ten, 20 years; pass on to your daughter. Why buy vintage when you can open your own closet!