Bjorn Borg

The motivation should come from regulatory enforcement, but enforcement is weak, and environmental litigation is near to impossible. So there's an urgent need for extensive public participation to generate another kind of motivation.

The importance of heart health became very real for me when my father died of heart disease seven years ago. Having experienced the loss first hand, I am inspired to do everything I can to break the cycle and prevent families from losing loved ones to this preventable disease.