Biz Stone

The most rewarding thing for me has been this affirmation for me that people are basically good and smart, and if you give them a simple tool that allows them to exhibit that behavior, they'll prove it to you every single day.

Startups need to focus on building a foundation for their company culture early, and then they need to revisit it often. Every time a hire is made, a feature is launched, a Facebook status is updated, a press interview is given, a round of financing is raised, or a meeting is held, culture should be part of the decision-making process.