Billy Campbell

There have been times when I've been asked to do things and I've thought, 'This is great! This is a great script. But, I do not believe myself in this role.' I pretend I'm the producer and I think, 'If I was making this movie, would I cast myself in this part,' and if that doesn't feel right to me, then I don't even go audition for it.

Startups need to focus on building a foundation for their company culture early, and then they need to revisit it often. Every time a hire is made, a feature is launched, a Facebook status is updated, a press interview is given, a round of financing is raised, or a meeting is held, culture should be part of the decision-making process.