Bill Keller

People crave trustworthy information about the world we live in. Some people want it because it is essential to the way they make a living. Some want it because they regard being well-informed as a condition of good citizenship. Some want it because they want something to exchange over dinner tables and water coolers.

The forced influence of advertising has given us completely useless TV. You don't want that on the Net. But most on-line information providers need to attract advertising - which slows download times and clutters the screen with windows.