It is critical to bundle all future variable costs of supporting the customer in order to fairly estimate the future contribution. Bill Gurley bundlecontributioncost Change image and share on social
Venture capital is unscalable. Production equals the time each partner has. Bill Gurley capitalequalpartner Change image and share on social
Marketing executives like big budgets, as big budgets make it easier to grow the top line. Bill Gurley bigbudgeteasy Change image and share on social
Many consumer Internet business executives are loyalists of the Lifetime Value model, often referred to as the LTV model or formula. Lifetime value is the net present value of the profit stream of a customer. Bill Gurley businessconsumercustomer share on social
Facebook has stitched together your social graph. The idea of an interest graph is to bring together everyone that has shared interests. If I can isolate the people who are into mountain biking in Marin, in one place, the ability to put ads against that is really high. Bill Gurley abilitybikebring share on social
If the goal is to build companies that maximize long-term equity value, then optimizing corporate performance in a way that Wall Street appreciates is obviously critical to that goal. Bill Gurley appreciatebuildcompany Change image and share on social
I think one thing that may have happened with both Facebook and Zynga is that they may have waited too long to go public. They got particularly cute on that front. Bill Gurley cutefacebookfront Change image and share on social
Most firms are hierarchical in nature, with everyone getting different slices of the economic pie. The problem is those slices are negotiated every time a firm raises a new fund, so in between funds, which is most of the time, the partners are trying to outgun one another to make a stronger case for themselves. Bill Gurley caseeconomicfirm share on social
If one asserts that buying customers below what they charge them is a corporate strategy, this is in essence an arbitrage game, and arbitrage games rarely last. Bill Gurley arbitrageassertbuy Change image and share on social
The first time you went to eBay, you probably didn't do a transaction. Bill Gurley ebaytimetransaction Change image and share on social