Brand names are well known to business school professors, but only one professor is a brand name herself. Call her Professor Oprah. Download Download Share on Facebook Share on Twitter Rotate quotes brand business call
While the House of Blues slogan has been 'In blues we trust,' its stages are usually filled with more reliable moneymakers - Neil Diamond and A Tribe Called Quest among them. Bill Dedman bluecalldiamond Change image and share on social
'J'eet jet?' is still the standard way for a Pittsburgher to ask if you're ready for a meal, but the meal itself is no longer limited to chipped ham and an Iron City beer. Bill Dedman beerchipcity Change image and share on social
Jason McDermott can be the most ingratiating young man: a born politician. Bill Dedman bearingratiatejason Change image and share on social
The historical novelist has to consider what has actually happened, while the SF writer is dealing in possibilities, but they are both in the business of imagining a world unlike our own and yet connected to it. Pamela Sargent businessconnectdeal share on social
Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make. John McKinley branddecisionlitmus Change image and share on social
Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda. Anita Roddick agendumbackbusiness share on social