Bill Bruford

I write for kids because I think the most interesting (and most humorous) stories come from people's childhoods. When I was writing 'Diary of a Wimpy Kid,' I had a blast talking on the phone to my younger brother, Patrick, remembering all of the things that happened to our family when we were growing up.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.