Bill Bruford

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

I write for kids because I think the most interesting (and most humorous) stories come from people's childhoods. When I was writing 'Diary of a Wimpy Kid,' I had a blast talking on the phone to my younger brother, Patrick, remembering all of the things that happened to our family when we were growing up.