Big Boi

What I look for when I see a piece of art for the first time is some kind of emotional, intellectual experience, that's a combination of both of those things and is informed by my knowledge and something new that I see the artist doing.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?

I have, like, two and a half years of failed jokes that I know I wouldn't repeat, but I certainly have no comprehension of what definitely works. And the only gauge that I can go by is, 'This makes me laugh,' and is joyful... I like to, if possible, do things that people can enjoy and it doesn't take anybody down.