Bernard Sahlins

I think improvisation is a technique and a tool. I think that even the best of them fail most of the time, and in the end, the audience is not interested in how you got there but in what you're saying. The more clearly and concisely and artistically you say it, the more effective it is.

Every time you log in to Facebook, every time you click on your News Feed, every time you Like a photo, every time you send anything via Messenger, you add another data point to the galaxy they already have regarding you and your behavior.