Benjamin Whorf

But in due course it became evident that not only a physical situation qua physics, but the meaning of that situation to people, was sometimes a factor, through the behavior of people, in the start of a fire.

What I look for when I see a piece of art for the first time is some kind of emotional, intellectual experience, that's a combination of both of those things and is informed by my knowledge and something new that I see the artist doing.