Ben Edlund

On 'Supernatural,' you go to a location and another location, and every week they do amazing things up there. You have to kind of hit the ground running and really start to look to the core of the story you're trying to tell.

The historical novelist has to consider what has actually happened, while the SF writer is dealing in possibilities, but they are both in the business of imagining a world unlike our own and yet connected to it.

If you're in pop music, you've got to deal with the changing of the guard every few years. By the time the '70s arrived, I was well aware of the cyclical nature of the game. Pop music is a creature of the moment; it thrives on the mood of its time. Either you hook into that or you're not going to be part of it.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.