Beeban Kidron

Girls from poor families of the 'untouchable,' or lower, caste are 'married' to Yellamma as young as four. No longer allowed to marry a mortal, they are expected to bestow their entire lives to the service of the goddess.

The standardization of world culture, with local popular or traditional forms driven out or dumbed down to make way for American television, American music, food, clothes and films, has been seen by many as the very heart of globalization.